Personal Portfolio

Personal Portfolio

Building better products,
one biscuit at a time.

Product Design, UX/UI, Art Direction and Illustration.

About me

With over 14 years in the technology and design industries, my journey has spanned various sectors, including web development, B2B SaaS, LearnTech, internal tools, and Earth Positive initiatives. This vast experience allows me to swiftly adapt and collaborate with clients across industries, delivering solutions tailor-made to their unique needs.


As an advocate of technology's transformative power, I'm excited by emerging trends such as spatial computing, Web3, and AI. These revolutionary technologies hold immense potential to innovate and redefine our business and personal lives.


Rooted in empathy, my work approach integrates agile and cross-functional methodologies. I believe in stepping into users' and clients' shoes to design and deliver exceptional products that resonate on a personal level. This relentless drive for excellence mirrors my approach to life, reflected in my commitment to continuous improvement.


Beyond work, my passions include endurance athletics like ultra-running, and leadership in outdoor adventures. These pursuits, though seemingly unrelated to the digital world, instil resilience, perseverance, and teamwork—values I infuse into each project to exceed expectations.


If you seek a dedicated partner to harness technology's transformative power for your business, I'm eager to connect. Let’s collaborate to shape your business's future.

With over 14 years in the technology and design industries, my journey has spanned various sectors, including web development, B2B SaaS, LearnTech, internal tools, and Earth Positive initiatives. This vast experience allows me to swiftly adapt and collaborate with clients across industries, delivering solutions tailor-made to their unique needs.


As an advocate of technology's transformative power, I'm excited by emerging trends such as spatial computing, Web3, and AI. These revolutionary technologies hold immense potential to innovate and redefine our business and personal lives.


Rooted in empathy, my work approach integrates agile and cross-functional methodologies. I believe in stepping into users' and clients' shoes to design and deliver exceptional products that resonate on a personal level. This relentless drive for excellence mirrors my approach to life, reflected in my commitment to continuous improvement.


Beyond work, my passions include endurance athletics like ultra-running, and leadership in outdoor adventures. These pursuits, though seemingly unrelated to the digital world, instil resilience, perseverance, and teamwork—values I infuse into each project to exceed expectations.


If you seek a dedicated partner to harness technology's transformative power for your business, I'm eager to connect. Let’s collaborate to shape your business's future.

Experience

I’ve worked across various freelance projects and taken up some deeply rewarding freelance roles.

Through my diverse experience and passion for delivering exceptional products, I have gained a deep understanding of agile methodologies, user-centric design, and the importance of collaboration.

I’ve worked across various freelance projects and taken up some deeply rewarding freelance roles. Through my diverse experience and passion for delivering exceptional products, I have gained a deep understanding of agile methodologies, user-centric design, and the importance of collaboration.

I’ve worked across various freelance projects and taken up some deeply rewarding freelance roles. Through my diverse experience and passion for delivering exceptional products, I have gained a deep understanding of agile methodologies, user-centric design, and the importance of collaboration.

Rocket Eleven

Founder, Product Designer

Full-time

2016

Present

Micro-design agency based in Brighton. Since launching services I've had the pleasure of helping empower digital transformation with non-profits. I've also worked within the digital learning space, enabling agencies to move away from tools and deliver fully bespoke solutions backed by insight, design systems and more cross-functional design processes.

BestAtDigital

Lead UI Designer

Freelance

2020

2021

Helped oversee the teams transition into an independent studio, spinning out from Cornerstone. Continued diligence in defining excellence for our customers bespoke digital learning needs, while outlining the future, as product owner, for Cadence, the studios design system.

Saba Software

Solutions Art Director

Freelance

2016

2018

Woking alongside sales and solutions consultants to conceptualise digital experiences that deliver on customers learning needs. Our solutions and pitches helped, over the years, secure millions of pounds worth of new business, drove innovation and forged longterm customers partnerships.

Midnight Studio

Senior UX Designer

Freelance

2021

Present

Working with Midnight Studio’s engineering team to realise key strategic SaaS products, bespoke tools alongside web projects. From discovery and stakeholder management, I worked to understand and design experiences that met customers business objects and their longer terms product strategies. Making sure to, with my discovery and refinement, prioritise user needs and drive engagement which aligned with the long term objectives and goals of the respective customers.

Cornerstone

Lead UI Designer

Freelance

2018

2020

Leading the interface design team, I oversaw the growth of our full-time personal and freelance talent pool. Helped to define and implement the studios internal design system for bespoke digital learning experiences. Implemented new processes for design, helping to improve efficiency for the business.

City & Guilds Kineo

Digital Designer

Freelance

2015

2018

Completed numerous significant, and greatly successful, print initiatives for extensive national and international clients. Investigated and established methods and techniques for Interactive PDFs during the creation of essential interactive materials across finance, fashion, commerce, and energy industries.

Midnight Studio

Senior UX Designer

Freelance

2021

2024

Working with Midnight Studio’s engineering team to realise key strategic SaaS products, bespoke tools alongside web projects. From discovery and stakeholder management, I worked to understand and design experiences that met customers business objects and their longer terms product strategies. Making sure to, with my discovery and refinement, prioritise user needs and drive engagement which aligned with the long term objectives and goals of the respective customers.

Cornerstone

Lead UI Designer

Freelance

2018

2020

Leading the interface design team, I oversaw the growth of our full-time personal and freelance talent pool. Helped to define and implement the studios internal design system for bespoke digital learning experiences. Implemented new processes for design, helping to improve efficiency for the business.

City & Guilds Kineo

Digital Designer

Freelance

2015

2018

Completed numerous significant, and greatly successful, print initiatives for extensive national and international clients. Investigated and established methods and techniques for Interactive PDFs during the creation of essential interactive materials across finance, fashion, commerce, and energy industries.

Portfolio

Welcome to my portfolio section. This is split into two main areas for your convenience. The 'Lookbook' showcases short form visuals and snippets of projects, focusing on interface design alongside other creative skills such as illustration and print design. Additionally, I present a collection of comprehensive case-studies, derived from product design and user experience-focused projects, offering an in-depth look at my problem-solving approach and results. Enjoy exploring the breadth and depth of my work.

Lookbook

Portfolio

Welcome to my portfolio section. This is split into two main areas for your convenience. The 'Lookbook' showcases short form visuals and snippets of projects, focusing on interface design alongside other creative skills such as illustration and print design. Additionally, I present a collection of comprehensive case-studies, derived from product design and user experience-focused projects, offering an in-depth look at my problem-solving approach and results. Enjoy exploring the breadth and depth of my work.

Lookbook

Sustainability, deeply rooted

Recognising the complexity of transitioning from hydrocarbon energy, I'm committed to reducing my carbon footprint. By championing innovation, responsible energy use, and sustainable practices, I actively push the digital industry towards a lower-carbon future.

Eden Projects

Reforestation

Partnering with the Eden Reforestation Project, I champion community-driven reforestation, restoring ecosystems and creating jobs. I emphasise long-term carbon sequestration through tree planting and guide communities away from deforestation, advocating for sustainable economic benefits.

27,781

Trees planted

Climeworks

Direct Air Capture

In collaboration with Climeworks, I'm contributing to the fight against climate change. Using direct air capture technology, I'm actively and responsibly reducing carbon in our atmosphere, aligning with my commitment to innovation and a lower-carbon digital industry.

1,200.00

kg

Co2 removed

How we can work together

Capitalising on a wealth of diverse experiences, I utilise my design expertise across numerous sectors, offering a broad range of solutions. I invite you to join me on a collaborative journey to empathise with your problems and craft exceptional solutions working with you in a way that suits the needs of your business.

Freelancing

With extensive experience supporting agencies and organisations across diverse projects and roles, I’m committed to delivering excellence through collaboration. Let's discuss how I can contribute to your next project or requirement.

Consultancy

Having helped numerous agencies mature their design teams and develop design systems, I offer a decade's worth of consultancy expertise. I'm eager to solve problems, elevate your team, and craft award-winning experiences together.

Agency

Rocket Eleven, my micro-design agency, empowers businesses to design and build impactful digital experiences. Focusing on enhancing user experience to deepen empathy and engagement, driving customer retention and revenue growth.

Design subscription

Bespoke projects

Studio

Planning a visit to Brighton? I invite you to stop by my studio for a coffee. We can discuss design, the evolving digital and tech landscape, digital sustainability and positive business practices.

Studio

Planning a visit to Brighton? I invite you to stop by my studio for a coffee. We can discuss design, the evolving digital and tech landscape, digital sustainability and positive business practices.

Contact

Schedule a conversation

Book a quick, thirty minute, call to discuss how my design services can support your goals.

Drop me an email

Drop me an email. I’d love to talk about how I can help you solve problems, improve usability and drive user engagement.

Rocket Eleven Ltd trading as MrBiscuit © 2016-2023. All rights reserved.

Register Office: 15–17 Middle Street, Brighton, East Sussex, BN1 1AL, United Kingdom.

Contact

Schedule a conversation

Book a quick, thirty minute, call to discuss how my design services can support your goals.

Drop me an email

Drop me an email. I’d love to talk about how I can help you solve problems, improve usability and drive user engagement.

Rocket Eleven Ltd trading as MrBiscuit © 2016-2023. All rights reserved.

Register Office: 15–17 Middle Street, Brighton, East Sussex, BN1 1AL, United Kingdom.

Contact

Schedule a conversation

Book a quick, thirty minute, call to discuss how my design services can support your goals.

Drop me an email

Drop me an email. I’d love to talk about how I can help you solve problems, improve usability and drive user engagement.

Rocket Eleven Ltd trading as MrBiscuit © 2016-2023. All rights reserved.

Register Office: 15–17 Middle Street, Brighton, East Sussex, BN1 1AL, United Kingdom.